Get a coupon when and where you need it.  open2save is now on u’r mobile.

open2save now gives you instant access to coupons, offers and deals on your mobile. Just visit open2save.com from your mobile. Click here to check out our new mobile site.

Our mission is “Saving Simplified”. We hope this new option will truly make everyday savings simpler for you.

Team open2save

Faceted Search? Simply put, you only see choices where coupons are available and as you make choices (like city or category) it will only show relevant options.

Enjoy !!

• Online Loyalty clubs- Most of the pizza chains have put their loyalty clubs online and have been spending significant budgets on driving traffic to their loyalty pages. Dominos, Pizza Hut, Pizza corner all have created their online clubs and they have used innovative schemes to drive memberships. Members are regulary sent offers and coupons which can be used both as print-outs and as mobile downloads.

• Facebook pages- Facebook has been a big destination for many marketing managers, some of the well populated pages are for coffee day, pizza hut etc. This is gaining momentum and is likely to be a big channel for consumer engagement. The fact that users dont have to leave their Facebook page while interacting with the brand is a big plus.

• Twitter- Mallika Sherwat made twitter famous in India and this is becoming a good channel to communicate the promotions and engage with the consumers. This is also a great place to gather your consumer feedback.

• Mobile Loyalty programs- With more and more companies joining loyalty bandwagon, it is increasingly difficult for consumers to carry so many loyalty cards in their wallet. A simplified loyalty program with an easy execution is very critical. How you get your loyal members to walk into your stores and engage with you repeatedly is an important question. Using mobile to create the program, rewarding members based on usage with extra mobile vouchers/discounts are some of the interesting ideas which are gaining ground. Companies like Starbucks, IKEA are piloting mobile coupons in a big way.

While usage of digital channels is an important emerging trend, many companies are not leveraging this channel to the best possible results. This channel makes the Marketing budget very measurable and that is not fully captured. Also companies have to look at using this as a complete engagement tool with a CRM (Customer Relationship Management) approach rather than campaign by campaign basis.

We will discuss the best practices and how digital channels can be used for effective consumer promotions in the next article.

Even couple of years back, this was the most visible face of Consumer Promotions. Not any more. With the advent of coupons and deals, the definition and execution of this kind of Marketing has changed completely.

Now just look around and find all leading grocery chains putting their top deals together and giving it out in one place to attract consumers. Star Bazaar, More, Spencers etc are putting their top deals in a paper insert and sending it out. In fact for grocery chains, deals based marketing has replaced traditional advertisements completely. For example, check the Big Bazaar ads in newspapers which are completely centred around coupons and deals and those deals and expected savings act as the major attraction for the consumers.

Pizza companies are going a step ahead. Large chains are regularly giving out coupons with the take away menus. These are also investing heavily in creating loyalty clubs where members are rewarded with good coupons on a monthly basis. Dominos has been sending a very well compiled coupons booklet to its loyal customers and Pizza Hut has created a VIP (Very Interested in Pizza!!) Club for its loyal base. In all these cases, the focus has all been around driving repeat purchasing using the most interesting and useful coupons. The next step could very well be customizing the coupons based on usage by the consumers. One consumer may get pasta coupons while the other one may get coupon on extra cheese toppings.

Marketing Managers of many other products and services categories are seriously working on using the deal and coupons driven consumer promotion to drive trials and repeat purchase. The most interesting ones have been in weight loss programs!! pay for one kg and lose two!!

Coupons and deals are changing the face and the weight of Promotions Marketing for sure.

open2save has worked with many of its clients to build coupon based consumer promotions including measuring ROI and effectiveness of deal/coupon and the channels.

open2save also lists consumer promotions of leading chains on open2save.com for its members.

In the second part of this series I will discuss how digital channels are being used for effective consumer promotions.

Thanks for all the feedback and word-of-mouth. With every passing month we are seeing new members joining in greater numbers (multiples actually !!) – all due to word of mouth.

The more members we have the better discounts we can get !!

Vaibhav Tewari and Sridhar Turaga are entrepreneurs who inspire comparison to great partnerships because of their offering. The Butch Cassidy and Sundance kid partnership springs to mind because these entrepreneurs are offering a “real steal” to their fellow Indians. After all getting a discount is always great and open2save promises greater discounts.

They explained their unique offering and venture saying “We are India’s largest multi-channel discount coupon service. Coupons and local deals are quite popular with consumers in all our channels (corporate, local, privilege and now online). We launched these online 2 months ago … prior to that for a year we have been managing coupons and privileges for over 500+ brands.”  Click here for rest of the story

- Vaibhav Tewari, open2save.com

That’s from an interesting interview with Vaibhav in webneetech … see here

Coupons have been an integral part of every consumer’s life in developed countries like US. You have weekend newspapers full of these and buyers have been clipping and using these coupons for many decades to save money on their shopping. With the advent of internet, over the last few years, you search for coupons in google and it is full of hundreds of websites giving coupons in US.

Over 3 billions dollars were saved by consumers last year in the US just by using coupons. There are certain categories where you can’t think of buying it without coupons. For example, over 80% diapers in the US are bought with coupons!!

Coupons have been an integral part of every consumer’s shopping and every Marketer’s promotions plans.

In India coupons have made their debut now!! Many categories like Groceries, Pizza, Beauty Services are going whole hog and offering some really useful coupons to consumers. When all the retailers, products, restaurants are vying for your attention with some of the best deals and coupons then it makes perfect sense to leverage your consumer position and get the best value for your every Rupee spent.

What is fascinating is that coupons in India are evolving quite differently from in the US. And like it has happened in many other industries – India seems to be making technology leaps and online and mobile coupons make a significant part of overall coupons market in India. Unlike in the US when print / paper coupons hold the largest share, coupons in India will be a lot more digital than paper from day 1.

open2save has been a pioneer in coupons space. We bring some very select of these exclusive coupons for your usage. You can check these coupons online and download on your mobile for a convenient usage and savings.

It is great win win situation for a consumer. You save time and you save money. You get to browse everything at your convenience at home, make your shopping list, carry your coupons on your mobile and buy everything at the best prices available.

If you are reading this and haven’t registered yet … go on, register now at open2save.com

You will love the feel of extra money in your pocket every month!!

“We have all heard of ‘Every rupee saved is every rupee earned’ !!

Through this blog, we aim to bring to our friends, practical tips in their everyday life which they they can use to save when they shop, travel, eat out and other services they use all the times.“

Check it out at savingsimplified.open2save.com

Coupons for exclusive offers and deals in popular categories such as Pizza, Beauty, Clothes/Fashion, Grocery and Mobiles are now listed on the site. This will help consumers save money on their everyday spending – fulfilling the mission of the service Saving Simplified^TM in all ways !

Customers can register on the site for free membership and download the coupons either to their mobile or as a printable PDF e-coupon. The coupon can then be displayed at any of the participating locations to avail the offer. Select local deals and sales for TVs, Computers and other Electronics products are also listed on open2save.

The service has met with very positive customer response for the concept, presentation and the coupons. Initially the service will be available in Mumbai and Bangalore. NCR / Delhi, Chennai and Hyderabad are being planned next.

“Our offline coupon service has been very popular with consumers and they have been using these coupons very regularly. With online coupons, we offer one more convenient channel to find, download and use their favorite coupons at their convenience.” added Vaibhav Tewari, CEO of open2save.

open2save has been a pioneer in paper (offline) coupons for corporates, privilege programs and select localities. The service has been very popular with consumers and effective for brands / retailers. Last quarter open2save distributed 5 Lakh coupons across 7 cities. Based on the success of “offline” coupons, the service has now been launched online.

About open2save

Started by Bangalore based entrepreneurs Vaibhav Tewari and Sridhar Turaga as their second venture, open2save is one of India’s first multi-channel discount coupons and consumer promotions service. With partnerships for exclusive offers from over 100 national brands, 200 regional chains and 1,000 + medium/small stores open2save offers every day savings for consumers in 7 cities across channels – corporate, privilege, local and now online.

open2save.com is an online coupon service where consumers can download the deals they like to their mobile or as a printable e-coupon.

For more information

Contact Chitra M., marketing@open2save.com

Call 09886226797 or visit open2save.com