Interview in yourstory.in

October 29, 2009

“Saving with discounts”
India is a land of the thrifty who love to spend. When it comes to intelligent buying Indians not only have the best prices but also know where the best deals can be found.

Vaibhav Tewari and Sridhar Turaga are entrepreneurs who inspire comparison to great partnerships because of their offering. The Butch Cassidy and Sundance kid partnership springs to mind because these entrepreneurs are offering a “real steal” to their fellow Indians. After all getting a discount is always great and open2save promises greater discounts.

They explained their unique offering and venture saying “We are India’s largest multi-channel discount coupon service. Coupons and local deals are quite popular with consumers in all our channels (corporate, local, privilege and now online). We launched these online 2 months ago … prior to that for a year we have been managing coupons and privileges for over 500+ brands.”  Click here for rest of the story

You walk into any retail store in the United States, you are greeted with reams of free papers outside. You pick one up, look at it and realize it is full of coupons which can be used to save money while you shop inside the store.

Coupons have been an integral part of every consumer’s life in developed countries like US. You have weekend newspapers full of these and buyers have been clipping and using these coupons for many decades to save money on their shopping. With the advent of internet, over the last few years, you search for coupons in google and it is full of hundreds of websites giving coupons in US.

Over 3 billions dollars were saved by consumers last year in the US just by using coupons. There are certain categories where you can’t think of buying it without coupons. For example, over 80% diapers in the US are bought with coupons!!

Coupons have been an integral part of every consumer’s shopping and every Marketer’s promotions plans.

In India coupons have made their debut now!! Many categories like Groceries, Pizza, Beauty Services are going whole hog and offering some really useful coupons to consumers. When all the retailers, products, restaurants are vying for your attention with some of the best deals and coupons then it makes perfect sense to leverage your consumer position and get the best value for your every Rupee spent.

What is fascinating is that coupons in India are evolving quite differently from in the US. And like it has happened in many other industries – India seems to be making technology leaps and online and mobile coupons make a significant part of overall coupons market in India. Unlike in the US when print / paper coupons hold the largest share, coupons in India will be a lot more digital than paper from day 1.

open2save has been a pioneer in coupons space. We bring some very select of these exclusive coupons for your usage. You can check these coupons online and download on your mobile for a convenient usage and savings.

It is great win win situation for a consumer. You save time and you save money. You get to browse everything at your convenience at home, make your shopping list, carry your coupons on your mobile and buy everything at the best prices available.

If you are reading this and haven’t registered yet … go on, register now at open2save.com

You will love the feel of extra money in your pocket every month!!