Coupons in India – Evolving Differently
August 31, 2009
You walk into any retail store in the United States, you are greeted with reams of free papers outside. You pick one up, look at it and realize it is full of coupons which can be used to save money while you shop inside the store.
Coupons have been an integral part of every consumer’s life in developed countries like US. You have weekend newspapers full of these and buyers have been clipping and using these coupons for many decades to save money on their shopping. With the advent of internet, over the last few years, you search for coupons in google and it is full of hundreds of websites giving coupons in US.
Over 3 billions dollars were saved by consumers last year in the US just by using coupons. There are certain categories where you can’t think of buying it without coupons. For example, over 80% diapers in the US are bought with coupons!!
Coupons have been an integral part of every consumer’s shopping and every Marketer’s promotions plans.
In India coupons have made their debut now!! Many categories like Groceries, Pizza, Beauty Services are going whole hog and offering some really useful coupons to consumers. When all the retailers, products, restaurants are vying for your attention with some of the best deals and coupons then it makes perfect sense to leverage your consumer position and get the best value for your every Rupee spent.
What is fascinating is that coupons in India are evolving quite differently from in the US. And like it has happened in many other industries – India seems to be making technology leaps and online and mobile coupons make a significant part of overall coupons market in India. Unlike in the US when print / paper coupons hold the largest share, coupons in India will be a lot more digital than paper from day 1.
open2save has been a pioneer in coupons space. We bring some very select of these exclusive coupons for your usage. You can check these coupons online and download on your mobile for a convenient usage and savings.
It is great win win situation for a consumer. You save time and you save money. You get to browse everything at your convenience at home, make your shopping list, carry your coupons on your mobile and buy everything at the best prices available.
If you are reading this and haven’t registered yet … go on, register now at open2save.com
You will love the feel of extra money in your pocket every month!!
open2save launches online coupons in India : Press Release
August 6, 2009
open2save has launched online discount coupons in India as open2save.com
Coupons for exclusive offers and deals in popular categories such as Pizza, Beauty, Clothes/Fashion, Grocery and Mobiles are now listed on the site. This will help consumers save money on their everyday spending – fulfilling the mission of the service Saving SimplifiedTM in all ways !
Customers can register on the site for free membership and download the coupons either to their mobile or as a printable PDF e-coupon. The coupon can then be displayed at any of the participating locations to avail the offer. Select local deals and sales for TVs, Computers and other Electronics products are also listed on open2save.
The service has met with very positive customer response for the concept, presentation and the coupons. Initially the service will be available in Mumbai and Bangalore. NCR / Delhi, Chennai and Hyderabad are being planned next.
“Our offline coupon service has been very popular with consumers and they have been using these coupons very regularly. With online coupons, we offer one more convenient channel to find, download and use their favorite coupons at their convenience.” added Vaibhav Tewari, CEO of open2save.
open2save has been a pioneer in paper (offline) coupons for corporates, privilege programs and select localities. The service has been very popular with consumers and effective for brands / retailers. Last quarter open2save distributed 5 Lakh coupons across 7 cities. Based on the success of “offline” coupons, the service has now been launched online.
About open2save
Started by Bangalore based entrepreneurs Vaibhav Tewari and Sridhar Turaga as their second venture, open2save is one of India’s first multi-channel discount coupons and consumer promotions service. With partnerships for exclusive offers from over 100 national brands, 200 regional chains and 1,000 + medium/small stores open2save offers every day savings for consumers in 7 cities across channels – corporate, privilege, local and now online.
open2save.com is an online coupon service where consumers can download the deals they like to their mobile or as a printable e-coupon.
For more information
Contact Chitra M., marketing@open2save.com
Call 09886226797 or visit open2save.com
